Door and window industry in the future seven development trends analysis

As the first year of the "13th Five-Year Plan", under the influence of China's economic growth slowdown and the rise of customization and Internet e-commerce, the reshuffle of the door and window industry will intensify, and enterprises are facing more opportunities and challenges. Therefore, grasp the future development trend of the industry, timely transformation and adjustment, enterprises can really take the opportunity to win the initiative.

First, the high-end positioning of doors and Windows will be more attention

Doors and Windows products as the use of large, widely used, its unique advantages determine that it has a broad market prospects. Under the premise of giving full play to its own advantages and improving the problems in the use process, high-end doors and Windows products have begun to enter the line of sight of consumers, and consumers' demand and expectations for high-end doors and Windows products are getting higher and higher. In 2018, the tentacles of high-end door and window products have been extended to many consumers. In 2019, the market demand for doors and Windows will gradually converge to the high-end, and the sales and growth rate of high-end doors and Windows products will also develop smoothly.

Second, the demand for personalized customization is becoming more obvious

According to media statistics, the total annual domestic market customization has reached 60-80 billion yuan, the future market share will increase, and the custom home market has unlimited potential. In 2019, both the bottom of the year of China's economy, but also the bottom of the rebound of the year, the door and window customization of the march will bring together all the elite soldiers.

Third, the service value chain will improve the door and window industry

In the highly homogenous door and window industry, in order to distinguish the differences between enterprises, service is undoubtedly a good entry point. With the increasing demand for offline services on the Internet, more and more door and window enterprises pay attention to the introduction of services, and strive to use services to drive product sales. At that time, the "product driven service" model will be obviously replaced by the "service driven product" sales model.

Fourth, the promotion of rational direction

In the shadow of the industry that does not promote sales, promotion seems to have become a "life-saving straw" to drive the development of the door and window industry. However, with the increasing maturity of consumers, traditional promotion methods have been difficult to ignite the enthusiasm of consumers to buy. In this regard, rational demand in promotional activities will be "awakened" again; Therefore, door and window enterprises and dealers need to treat the changes of the market and consumers more rationally, in order to promote the continuous development of the cause.

Fifth, the "battle" of e-commerce channels is more intense

The impact of the Internet to the door and window industry is undoubtedly huge, although the current door and window e-commerce model there are many imperfect places, but in recent years, many doors and Windows enterprises or high or low involved in the field of e-commerce; The idea of turning the tide of war by means of "powerful" networks is nothing new. In 2016, in addition to the typical network marketing, the sales channels of merchants are also gradually diversified. The door and window industry, which takes sales and service as the value demand, will examine its own e-commerce development strategy more deeply. At the same time that e-commerce consumption returns to rationality, more enterprises will choose to use the Internet to channel offline passenger flow and play the publicity role of the Internet to a greater extent. At the same time, consumers' urgent demand for product experience has also made the door and window enterprises that have taken advantage of the "e-commerce tribe" begin to improve the offline layout to better cope with future challenges. Therefore, the outbreak of Internet sales channels "battle" should be imminent.

Sixth, innovation and change is still the driving force for the development of enterprises

With people's in-depth understanding of the concept of "two innovations", innovation and change will be the "main force" for enterprises to break through the siege. If the door and window enterprises and door and window dealers in 2018 are still holding the same set of development model and "waiting for the rabbit" sales thinking, then the next eliminated person will be directly targeted. Nowadays, door and window enterprises urgently need some innovative "ships and guns" to avoid the cruel "vortex" of the market. In 2019, China's door and window market will enter a new stage, each brand, manufacturers, dealers need to have more subversive thinking and operation mode to "break" a development world, so innovation and change is the trend of The Times.

Seven, transformation of the home improvement market

Regardless of the size of the door and window enterprises, we should be committed to high-quality, excellent experience of product development and design, on the basis of stable engineering orders, must not "love", should be the home improvement market and personalized order market force. In the face of economic downward pressure, the high inventory of real estate, the quality of doors and Windows really emerged to the eyes of users, in the "harsh winter" under the elimination of branded products, and heavy service, heavy reputation, trustworthy doors and Windows enterprises will become the mainstream.

For many door and window enterprises, the transformation of the field of home improvement may be an effective way to develop the industry in depth, but if some links are not in place, production and construction arrangements can not be efficiently controlled, it will have serious consequences, light damage to money, heavy damage to the reputation of the brand.